About Us
Passionate Marketing Experts
For the past 20 years, we have helped businesses create or relaunch their brand presence and refine their messaging and execution strategy. Quite simply, we extract and leverage your tribal knowledge and leverage it into actionable marketing tools for your products and services. Be it ads, banners, trade show messaging, launch strategies, PR, or social media.
We've worked with smaller companies to make them appear larger, as well as with companies so large that their marketing was decentralized and needed dedicated laser focused assistance.
Integrated marketing Approach
Our service includes a comprehensive consult to help identify gaps and opportunities in your marketing strategies and tactics - across your products and services. Be it ads, banners, trade show messaging, launch strategies, PR, or social media, we can be involved as little or as much as you wish - giving guidance, planning and providing you with specific recommended action plans -- and ultimately execute them for you or work with your team to execute properly. Talk to us today about how we can review or uncover your needs to put the best marketing strategy in place for your budget and goals.
Selective about our Clients
We give our clients the dedicated time they deserve, so we are selective about how many and which clients we work with at one time. Whether you are just starting out, or need to redevelop your brand, messaging or planning a product launch or announcement, or just a brochure, we have the proven expertise to work with clients from the very small to the very large, to impact your business with increased visibility and business. We bring over 35 years experience and proven work results in B-to-B marketing in technology and industrial segments, so we can hit the ground running for you.
"Real World" Approach - OUR corporate legacy
We have been there.. we understand corporate from the inside
Unlike other marketing agencies and consultants, our marketing consultative and hands-on business acumen comes from a broad range of our first hand "insider" experience in the corporate world - on a global scale. Well traveled, and multi-lingual, we have served as marketing managers and directors in a variety of high technology and marketing companies, and our frame of reference spans from start-ups to fortune 500 companies.
Willing to roll up our sleeves : Strategy, Project Management & Tactics
We have been there... the start up company's one-man marketer that needed to be both strategist , planner , communicator and tactician. And we have also been the manager of people resources, be they internal staff or vendors. We have managed through minor and major marketing initiatives, company and product acquisitions and integration, channel marketing... etc interfacing effortlessly through layers, from tactical staff and vendors, to middle management and executive . We've planned and executed dozens of US and global product and market launches in our former corporate lives, and worked in b-to-b environments with both direct and indirect sales channels.
Filling the marketing GAP
We bring that breadth of "real world" experience as a leverageable asset to businesses of any size -- who may have limited or no marketing staff resources, and/or to those whose staffs may need direction or execution assistance for all levels of marketing. From A-Z project management, to more in-depth strategic counsel (positioning assessment & re-branding )... to launch strategy, to events planning and promotional material development, for a truly integrated marketing program.
Top to Bottom marketing... or just anything in between
Let us be your project manager, strategists, planner and execution specialist. We get to know enough about your company and products to begin thinking like one of your employees and seamlessly integrate, to provide you with as much or as little as you need. From to due diligence and competitive positioning or simple project based work, to branding/messaging , social media content planning, product launch strategy, to communications, PR or events planning. We evaluate your needs and develop an integrated promotional marketing program to meet your budget... while filling that certain marketing gap!